Identity Design

Oorja’s mission is to provide clean energy access to the 450 million people without access to reliable electricity in rural India whilst promoting sustainable local economic development.


The overall ethos is decentralization and democratization of energy, i.e. empowering the communities to participate in decisión making and take ownership of finding solutions to their challenges to live with dignity, where we only act as catalysts. They envision this endeavour of clean, affordable and reliable access to energy as a means for integrated socio-economic development and environmental sustainability. Their solution will help improve education, health, agricultural productivity, mainstreaming gender and promote local economic development with creation of new micro-enterprises and Jobs and this could be reflected and embedded in the design aspect.

What we did

  • Identity Design